{"id":1855,"date":"2025-01-23T11:55:05","date_gmt":"2025-01-23T10:55:05","guid":{"rendered":"https:\/\/theadswave.com\/the-agency\/"},"modified":"2026-10-12T09:44:18","modified_gmt":"2026-10-12T07:44:18","slug":"the-agency","status":"publish","type":"page","link":"https:\/\/theadswave.com\/en\/the-agency\/","title":{"rendered":"The agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1855\" class=\"elementor elementor-1855 elementor-841\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee82f94 e-con-full e-flex e-con e-parent\" data-id=\"ee82f94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e2ca2 elementor-widget elementor-widget-html\" data-id=\"c3e2ca2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.tw-tt{font-family:'Poppins',sans-serif;color:oklch(0.22 0.03 258);background:oklch(0.98 0.004 258);overflow-x:hidden}\n.tw-tt *{box-sizing:border-box}\n.tw-tt h1,.tw-tt h2,.tw-tt h3,.tw-tt p{font-family:'Poppins',sans-serif}\n.tw-tt a{color:#0E6B85;text-decoration:none!important}.tw-tt a:hover{color:#0A5668}\n.tw-tt summary{list-style:none;cursor:pointer}.tw-tt summary::-webkit-details-marker{display:none}\n.tw-tt details>summary .chev{transition:transform .2s ease}.tw-tt details[open]>summary .chev{transform:rotate(180deg)}\n.tw-tt details[open] summary h3{color:#0E6B85!important}\n.tw-tt .grid-3{grid-template-columns:repeat(3,1fr)}.tw-tt .grid-4{grid-template-columns:repeat(4,1fr)}.tw-tt .grid-5{grid-template-columns:repeat(5,1fr)}\n@media(max-width:1000px){.tw-tt .grid-5{grid-template-columns:repeat(3,1fr)}}\n@media(max-width:900px){.tw-tt .sectores-grid{grid-template-columns:repeat(2,1fr)!important}.tw-tt .sectores-grid>.tu-sector{grid-column:auto!important;grid-row:auto!important}}\n@media(max-width:860px){.tw-tt .grid-4{grid-template-columns:repeat(2,1fr)}.tw-tt .grid-3{grid-template-columns:1fr}}\n@media(max-width:760px){.tw-tt .two-col{grid-template-columns:1fr!important}}\n@media(max-width:560px){.tw-tt .grid-4,.tw-tt .grid-5{grid-template-columns:1fr}.tw-tt .sectores-grid{grid-template-columns:1fr!important}}\n<\/style>\n<div class=\"tw-tt\">\n<div style=\"max-width: 1280px; margin: 0px auto; padding: 16px 20px 0px; font-size: 13px; color: oklch(0.45 0.02 258);\">\n    <nav aria-label=\"Migas de pan\">\n      <a href=\"\/en\/\" style=\"color: oklch(0.45 0.02 258);\">Home<\/a>\n      <span style=\"margin: 0px 6px;\">\u203a<\/span>\n      <span style=\"color: oklch(0.22 0.03 258); font-weight: 500;\">The agency<\/span>\n    <\/nav>\n  <\/div>\n  <section style=\"background: linear-gradient(135deg, rgb(6, 11, 73), rgb(37, 167, 200)); margin: 16px 20px 0px; border-radius: 20px;\">\n    <div style=\"max-width: 900px; margin: 0px auto; padding: clamp(40px, 8vw, 88px) clamp(20px, 5vw, 40px); text-align: center;\">\n      <h1 style=\"color: white; font-size: clamp(32px, 5vw, 52px); line-height: 1.15; font-weight: 800; margin: 0px 0px 20px; letter-spacing: -0.01em;\">I'm Monica Figuerola, a Google Ads and Meta Ads specialist<\/h1>\n      <p style=\"color: oklch(0.92 0.02 258); font-size: clamp(17px, 2vw, 19px); line-height: 1.6; margin: 0px auto 32px; max-width: 680px;\">More than 10 years in paid media, former Senior Account Manager at Google, with more than 500 accounts managed and experience at 7 national and international agencies.<\/p>\n      <div style=\"display: flex; gap: 14px; justify-content: center; flex-wrap: wrap;\">\n        <a href=\"#form-final\" style=\"background: white; color: rgb(6, 11, 73); padding: 15px 28px; border-radius: 9px; font-weight: 700; font-size: 16px; box-shadow: rgba(0, 0, 0, 0.25) 0px 6px 18px;\">Get a free assessment<\/a>\n        <a href=\"https:\/\/wa.me\/34623283641?text=Hi%20Monica%2C%20I%20found%20your%20website%20and%20I%27d%20like%20to%20talk%20to%20you%20about%20my%20advertising%20account\" style=\"background: transparent; color: white; border: 1.5px solid white; padding: 15px 28px; border-radius: 9px; font-weight: 600; font-size: 16px;\">Message me on WhatsApp<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n  <section style=\"background: white; padding: clamp(48px, 7vw, 80px) 20px;\">\n    <div class=\"two-col\" style=\"max-width: 1280px; margin: 0px auto; display: grid; grid-template-columns: minmax(220px, 320px) 1fr; gap: 48px; align-items: start;\">\n      <div style=\"width: 100%; aspect-ratio: 1 \/ 1;\">\n        <img loading=\"lazy\" src=\"https:\/\/theadswave.com\/wp-content\/uploads\/2026\/09\/monica_google-768x768.jpg\" alt=\"Monica Figuerola, Google Ads and Meta Ads specialist and former Senior Account Manager at Google\" width=\"768\" height=\"768\" loading=\"lazy\" decoding=\"async\" style=\"width:100%;height:100%;object-fit:cover;border-radius:18px;display:block;\">\n      <\/div>\n      <div>\n        <h2 style=\"font-size: clamp(26px, 3.5vw, 38px); font-weight: 800; margin: 0px 0px 20px; color: rgb(6, 11, 73);\">Who is behind The Ads Wave<\/h2>\n        <p style=\"font-size: 16px; line-height: 1.7; color: oklch(0.35 0.02 258); margin: 0px 0px 18px;\">I have been working in digital advertising for more than ten years. I worked at seven national and international Meta Ads and Google Ads agencies before founding The Ads Wave, and I was a Senior Account Manager at Google, where I managed more than five hundred international accounts and was recognised as a Top Performer.<\/p>\n        <p style=\"font-size: 16px; line-height: 1.7; color: oklch(0.35 0.02 258); margin: 0px 0px 20px;\">I have managed monthly budgets of more than \u20ac100,000, invested more than \u20ac3 million for my clients and I am trained in artificial intelligence applied to advertising.<\/p>\n        <span style=\"display: inline-block; background: rgb(247, 249, 252); border: 1px solid rgb(6, 11, 73); color: rgb(6, 11, 73); padding: 8px 16px; border-radius: 999px; font-size: 13px; font-weight: 700;\">Senior Account Manager at Google<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n  <section style=\"background: rgb(247, 249, 252); padding: clamp(40px, 6vw, 64px) 20px;\">\n    <div style=\"max-width: 900px; margin: 0px auto;\">\n      <h2 style=\"font-size: clamp(22px, 3vw, 28px); font-weight: 800; text-align: center; margin: 0px 0px 20px; color: rgb(6, 11, 73);\">Brands I have worked with<\/h2>\n      <p style=\"font-size: 15px; line-height: 1.7; color: oklch(0.42 0.02 258); margin: 0px 0px 18px; text-align: center;\">I have worked with leading brands in their sectors, in some cases as marketing manager within their own team, at agencies, and in others as an external PPC expert: Sercotel, Netflix, Singapore Airlines, Worldpackers, Ecija Abogados, Levi's, Council of Europe, JUKSEREI, Tones Products, Bala\u00f1a, Cl\u00ednicas Love and more.<\/p>\n      <p style=\"font-size: 15px; line-height: 1.7; color: oklch(0.42 0.02 258); margin: 0px; text-align: center;\">Selling a flight is nothing like selling a legal service or an aesthetic treatment. Every client decides differently, and my job is to understand what matters most in each case and build the campaign around it.<\/p>\n    <\/div>\n  <\/section>\n  <section style=\"padding: clamp(48px, 7vw, 88px) 20px;\">\n    <div style=\"max-width: 1280px; margin: 0px auto;\">\n      <h2 style=\"font-size: clamp(26px, 3.5vw, 38px); font-weight: 800; text-align: center; margin: 0px 0px 40px; color: rgb(6, 11, 73);\">How I work<\/h2>\n      <div class=\"grid-3\" style=\"display: grid; gap: 20px;\">\n        <div style=\"background: white; border: 1px solid oklch(0.91 0.01 258); border-radius: 16px; padding: 28px 24px;\">\n          <img loading=\"lazy\" src=\"https:\/\/theadswave.com\/wp-content\/uploads\/2026\/10\/icono-paso-1.webp\" loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"40\" height=\"40\" style=\"width: 40px; height: 40px; display: block; margin-bottom: 14px;\">\n          <h3 style=\"font-size: 18px; font-weight: 700; margin: 0px 0px 10px; color: rgb(6, 11, 73);\">Direct management, no juniors<\/h3>\n          <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.42 0.02 258); margin: 0px;\">The same person who designs the strategy manages your campaigns and looks after you. I coordinate a team for day-to-day execution when needed, but strategy and contact with you are always mine.<\/p>\n        <\/div>\n        <div style=\"background: white; border: 1px solid oklch(0.91 0.01 258); border-radius: 16px; padding: 28px 24px;\">\n          <img loading=\"lazy\" src=\"https:\/\/theadswave.com\/wp-content\/uploads\/2026\/10\/icono-paso-2.webp\" loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"40\" height=\"40\" style=\"width: 40px; height: 40px; display: block; margin-bottom: 14px;\">\n          <h3 style=\"font-size: 18px; font-weight: 700; margin: 0px 0px 10px; color: rgb(6, 11, 73);\">Tracking properly set up from day one<\/h3>\n          <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.42 0.02 258); margin: 0px;\">Before launch, I set up GA4, GTM and conversions. Without reliable tracking you cannot optimise or know which leads are worth it.<\/p>\n        <\/div>\n        <div style=\"background: white; border: 1px solid oklch(0.91 0.01 258); border-radius: 16px; padding: 28px 24px;\">\n          <img loading=\"lazy\" src=\"https:\/\/theadswave.com\/wp-content\/uploads\/2026\/10\/icono-paso-3.webp\" loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"40\" height=\"40\" style=\"width: 40px; height: 40px; display: block; margin-bottom: 14px;\">\n          <h3 style=\"font-size: 18px; font-weight: 700; margin: 0px 0px 10px; color: rgb(6, 11, 73);\">A limited client portfolio<\/h3>\n          <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.42 0.02 258); margin: 0px;\">I work with few accounts on purpose, to give each one real time and respond when you need me.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n  <section style=\"background: white; padding: clamp(48px, 7vw, 88px) 20px;\">\n    <div style=\"max-width: 800px; margin: 0px auto; text-align: center;\">\n      <h2 style=\"font-size: clamp(26px, 3.5vw, 38px); font-weight: 800; margin: 0px 0px 20px; color: rgb(6, 11, 73);\">Sectors I work in<\/h2>\n      <p style=\"font-size: 16px; line-height: 1.7; color: oklch(0.42 0.02 258); margin: 0px 0px 24px;\">Aesthetic medicine and plastic surgery, dental clinics, lawyers and advisory firms, psychologists, industrial companies and B2B companies. If your business has a high ticket and your clients take time to decide, we are probably a good fit.<\/p>\n      <div style=\"display: flex; gap: 10px 22px; flex-wrap: wrap; justify-content: center; font-weight: 600; font-size: 15px;\">\n        <a href=\"\/en\/aesthetic-medicine-plastic-surgery-marketing\/\">Aesthetic medicine<\/a>\n        <a href=\"\/en\/sectors\/digital-marketing-dental-clinics\/\">Dental clinics<\/a>\n        <a href=\"\/en\/sectors\/industrial-marketing-b2b\/\">Industrial companies<\/a>\n        <a href=\"\/en\/sectors\/b2b-marketing-agency-for-qualified-lead-generation\/\">B2B companies<\/a>\n        <a href=\"\/en\/sectors\/digital-marketing-for-lawyers-and-tax-advisors\/\">Lawyers and tax advisors<\/a>\n        <a href=\"\/en\/sectors\/marketing-for-psychologists-and-therapy-centers\/\">Psychologists<\/a>\n        <a href=\"\/en\/sectors\/your-sector-isnt-on-the-list-heres-what-really-matters\/\">Your sector is not listed<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n  <section style=\"padding: clamp(48px, 7vw, 88px) 20px;\">\n    <div style=\"max-width: 1280px; margin: 0px auto;\">\n      <h2 style=\"font-size: clamp(26px, 3.5vw, 38px); font-weight: 800; text-align: center; margin: 0px 0px 40px; color: rgb(6, 11, 73);\">What I have achieved<\/h2>\n      <div class=\"grid-3\" style=\"display: grid; gap: 20px; margin-bottom: 28px;\">\n        <div style=\"background: rgb(6, 11, 73); border-radius: 16px; padding: 32px 28px; color: white;\">\n          <div style=\"font-size: clamp(26px, 3vw, 34px); font-weight: 800; color: rgb(41, 190, 223); line-height: 1.2; margin-bottom: 14px;\">4,770 leads at \u20ac12.88 per lead<\/div>\n          <h3 style=\"font-size: 16px; font-weight: 600; margin: 0px 0px 10px; color: oklch(0.92 0.02 258); text-transform: uppercase; letter-spacing: 0.03em;\">Industrial B2B<\/h3>\n          <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.85 0.02 258); margin: 0px;\">An industrial company stopped relying only on trade fairs and generated 4,770 form submissions in one year.<\/p>\n        <\/div>\n        <div style=\"background: rgb(6, 11, 73); border-radius: 16px; padding: 32px 28px; color: white;\">\n          <div style=\"font-size: clamp(26px, 3vw, 34px); font-weight: 800; color: rgb(41, 190, 223); line-height: 1.2; margin-bottom: 14px;\">from \u20ac92.3 to \u20ac18 per lead<\/div>\n          <h3 style=\"font-size: 16px; font-weight: 600; margin: 0px 0px 10px; color: oklch(0.92 0.02 258); text-transform: uppercase; letter-spacing: 0.03em;\">Aesthetic medicine clinic<\/h3>\n          <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.85 0.02 258); margin: 0px;\">Cost per lead dropped from \u20ac92.3 to \u20ac18 and lead to consultation conversion rose from 7% to 28%.<\/p>\n        <\/div>\n        <div style=\"background: rgb(6, 11, 73); border-radius: 16px; padding: 32px 28px; color: white;\">\n          <div style=\"font-size: clamp(26px, 3vw, 34px); font-weight: 800; color: rgb(41, 190, 223); line-height: 1.2; margin-bottom: 14px;\">96 leads in two months<\/div>\n          <h3 style=\"font-size: 16px; font-weight: 600; margin: 0px 0px 10px; color: oklch(0.92 0.02 258); text-transform: uppercase; letter-spacing: 0.03em;\">Law firm<\/h3>\n          <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.85 0.02 258); margin: 0px;\">A law firm with no previous advertising presence generated 96 qualified leads with Google Ads.<\/p>\n        <\/div>\n      <\/div>\n      <p style=\"text-align: center; margin: 0px; font-size: 15px;\"><a href=\"\/en\/success-stories\/\" style=\"font-weight: 600;\">See case studies \u2192<\/a><\/p>\n    <\/div>\n  <\/section>\n  <section style=\"background: white; padding: clamp(48px, 7vw, 88px) 20px;\">\n    <div style=\"max-width: 800px; margin: 0px auto;\">\n      <h2 style=\"font-size: clamp(26px, 3.5vw, 38px); font-weight: 800; text-align: center; margin: 0px 0px 36px; color: rgb(6, 11, 73);\">Frequently asked questions<\/h2>\n      <details style=\"border-bottom: 1px solid oklch(0.9 0.01 258); padding: 18px 0px;\">\n        <summary style=\"display: flex; justify-content: space-between; align-items: center; gap: 12px;\"><h3 style=\"font-size: 17px; font-weight: 600; margin: 0px; color: rgb(6, 11, 73);\">Do you work on my account yourself?<\/h3><span class=\"chev\" style=\"flex-shrink: 0; color: rgb(14, 107, 133);\">\u25be<\/span><\/summary>\n        <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.42 0.02 258); margin: 14px 0px 0px;\">Yes. Strategy, results reviews and contact are always with me. When needed, I coordinate a team for execution tasks.<\/p>\n      <\/details>\n      <details style=\"border-bottom: 1px solid oklch(0.9 0.01 258); padding: 18px 0px;\">\n        <summary style=\"display: flex; justify-content: space-between; align-items: center; gap: 12px;\"><h3 style=\"font-size: 17px; font-weight: 600; margin: 0px; color: rgb(6, 11, 73);\">What is your experience at Google?<\/h3><span class=\"chev\" style=\"flex-shrink: 0; color: rgb(14, 107, 133);\">\u25be<\/span><\/summary>\n        <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.42 0.02 258); margin: 14px 0px 0px;\">I was a Senior Account Manager at Google through Teleperformance, managing more than 500 international accounts, and was recognised as a Top Performer.<\/p>\n      <\/details>\n      <details style=\"border-bottom: 1px solid oklch(0.9 0.01 258); padding: 18px 0px;\">\n        <summary style=\"display: flex; justify-content: space-between; align-items: center; gap: 12px;\"><h3 style=\"font-size: 17px; font-weight: 600; margin: 0px; color: rgb(6, 11, 73);\">Which platforms do you work with?<\/h3><span class=\"chev\" style=\"flex-shrink: 0; color: rgb(14, 107, 133);\">\u25be<\/span><\/summary>\n        <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.42 0.02 258); margin: 14px 0px 0px;\">Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and ChatGPT Ads.<\/p>\n      <\/details>\n      <details style=\"border-bottom: 1px solid oklch(0.9 0.01 258); padding: 18px 0px;\">\n        <summary style=\"display: flex; justify-content: space-between; align-items: center; gap: 12px;\"><h3 style=\"font-size: 17px; font-weight: 600; margin: 0px; color: rgb(6, 11, 73);\">Where are you based?<\/h3><span class=\"chev\" style=\"flex-shrink: 0; color: rgb(14, 107, 133);\">\u25be<\/span><\/summary>\n        <p style=\"font-size: 15px; line-height: 1.6; color: oklch(0.42 0.02 258); margin: 14px 0px 0px;\">I work remotely with clients all over the world, mainly in Spain, the rest of Europe and the United States.<\/p>\n      <\/details>\n    <\/div>\n  <\/section>\n  \n<\/div>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Do you work on my account yourself?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. 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\"Founder of The Ads Wave, Google Ads and Meta Ads specialist\", \"worksFor\": {\"@type\": \"Organization\", \"name\": \"The Ads Wave\", \"url\": \"https:\/\/theadswave.com\/\"}, \"image\": \"https:\/\/theadswave.com\/wp-content\/uploads\/2026\/09\/monica_google-768x768.jpg\", \"sameAs\": [\"https:\/\/www.linkedin.com\/in\/monica-vazquez-figuerola\/\", \"https:\/\/www.linkedin.com\/company\/106618070\/\"]}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28ab9cb e-con-full e-flex e-con e-parent\" data-id=\"28ab9cb\" data-element_type=\"container\" id=\"form-final\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7ee23d5 e-con-full e-flex e-con e-child\" data-id=\"7ee23d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c47ea elementor-widget elementor-widget-html\" data-id=\"f8c47ea\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tw-tt-f\" style=\"font-family:'Poppins',sans-serif\"><h2 style=\"font-size: clamp(26px, 3.5vw, 36px); font-weight: 800; margin: 0px 0px 16px; color: rgb(6, 11, 73);\">Want to generate more qualified leads?<\/h2>\n        <p style=\"font-size: 16px; line-height: 1.7; color: oklch(0.42 0.02 258); margin: 0px 0px 24px;\">Book a free 30-minute assessment, with no commitment.<\/p>\n        <a href=\"https:\/\/wa.me\/34623283641?text=Hi%20Monica%2C%20I%20found%20your%20website%20and%20I%27d%20like%20to%20talk%20to%20you%20about%20my%20advertising%20account\" style=\"display: inline-block; background: rgb(31, 168, 85); color: white; border: none; padding: 14px 26px; border-radius: 9px; font-weight: 700; font-size: 15px; box-shadow: rgba(31, 168, 85, 0.3) 0px 6px 16px;\">Message me on WhatsApp<\/a><\/div><style>.tw-tt-f h2,.tw-tt-f 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