Skip to content
Schedule a call
Schedule a call

10 mistakes you should not make if you advertise on Google Ads

Google Ads is a perfect tool to boost your business and attract potential customers. However, without the optimal strategy or mismanagement it can result in a waste of money and time.

In this blog, we want to help you by sharing with you the 10 most common mistakes to avoid when creating a Google Ads campaign.

1. Use Express or SMART Campaigns

"SMART" or "Express" campaigns seem like an easy option. We tend to think: If Google recommends it, it must be good. But no! They limit control over key aspects such as keywords, audiences and budgets, creating less effective ads and failing to maximize return on investment (ROI).

2. Include Display Network in Search Campaigns

Google's advice when creating a campaign is not always helpful. When we create a Search campaign, Google recommends us to include the Display Network. This setting is one of the most common mistakes and can cause your ads to appear on less relevant websites, wasting budget and getting fewer quality clicks.

3. Not Measuring Conversions or Measuring Them Incorrectly

If you don't set up conversions correctly or, worse, don't measure them, you'll never know if your ads are generating real results.

This will cause you to make decisions based on assumptions rather than actual data. Setting them up correctly will allow you to ensure that the results and analytics are aligned with your campaign objectives.

4. Not Calculating the Budget Well

A common mistake is not planning the budget properly. This has several consequences:

If you run out of budget or your budget is too low, google may block your campaigns.

If you have too much budget and you haven't divided it or planned it correctly, google will spend too much money on irrelevant audiences and waste your money. Take into account the volume of your audience and keywords so that your strategy is as optimized as possible according to the budget you have indicated.

5. Bet on many locations or countries in the same campaign.

Google Ads needs to collect data to optimize your campaigns. If you include too many locations or countries in the same campaign, the algorithm will take much longer to learn and optimize. You will encounter less effective campaigns and a slow learning process.

6. Ignoring Negative Keywords

Not adding negative keywords is like leaving the door open to unnecessary clicks. If you don't filter out irrelevant searches, your budget will be wasted.

Be sure to analyze the searches that trigger your ads and add negative keywords.

7. Do Not Test Ad Variants

Relying on a single ad limits your ability to analyze and benchmark what messages work best with your potential audience.

Ideally, you should create several versions of your ads with different titles, descriptions, keywords, etc. This way you will be able to analyze which one generates better results and obtain a better CTR (click-through rate) and higher conversions.

8. Neglecting the Landing Page

It is important to design landing pages for each campaign, containing clear messages and calls to action. Having an attractive ad is useless if the customer's final destination is a poorly optimized page. This negatively affects your conversion rate and your quality score on Google Ads.

9. Do not use Custom Audiences

By not leveraging custom audiences, you are missing the opportunity to show your ads to the most relevant people. Filter your audience by previous interactions, specific interests, specific data such as customer lists, etc.

10. Ignoring Continuous Analysis

Setting up and "forgetting" campaigns is a common mistake. Google Ads requires constant monitoring and adjustments to maximize results.

Conclusion

Google Ads can be an extremely profitable tool if used correctly. Check that these 10 mistakes are not being made in your campaigns and start to optimize your budget and improve results.

Are you ready to take your campaigns to the next level?
At TheAdsWave we can help you.

Contact us!

Website developed with funding from

Scroll to Top
Skip to content
theadswave.com
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.