Your Sector Isn’t on the List? Here’s What Really Matters
If you’ve made it this far looking for your specific sector and haven’t found it in the menu, I want you to know something before you leave: I probably do work with businesses like yours. What my clients have in common isn’t the sector they belong to, it’s how their end customer buys.
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Why my sector pages don’t cover every sector
I’ve written specific pages for aesthetic medicine clinics, dentists, industrial companies, B2B businesses, lawyers and psychologists because those are the sectors where I have the most accumulated experience, with real cases and concrete figures I can show without making anything up.
But my way of working isn’t tied to any one of them in particular. It’s tied to a type of business, not a sector name. If I had to write a specific page every time a new type of business came along, I’d always be one step behind. So I’d rather explain directly what makes my method work, so you can decide for yourself whether your business fits, without needing a page with your sector’s exact name to exist.
What really determines whether we work well together
It’s not the sector. It’s these three things:
Your client needs to think it over before buying. It’s not a low-cost impulse purchase. There’s comparison, doubts, decision time, sometimes several conversations before the final commitment. This is just as true for a dental clinic as it is for an architecture firm, a consultancy, a specialized veterinary clinic, or a high-level training business.
The average ticket is high. When each client represents significant revenue, you don’t need massive lead volume, you need the right leads. This completely changes how a campaign is approached compared to a business that lives off selling a lot at low margin.
You’re looking for quality, not just quantity. If what you want is to maximize clicks at the lowest possible cost regardless of who’s clicking, there are probably cheaper, more generic agencies than me. If what you want is for every contact that comes in to be genuinely qualified, that’s exactly the kind of work I do.
If your business meets these three conditions, regardless of what your sector is called, we’re very likely a good fit.
Real results, across completely different sectors
I’d rather show you results from completely different sectors, precisely to prove that the method doesn’t depend on the niche.
Three sectors that have nothing in common in terms of product or service, but that share exactly the same three criteria: a considered decision, a high ticket, and a search for quality over quantity.
At an aesthetic medicine clinic, I restructured the account and cost per lead dropped from €92.3 to €18, with lead-to-consultation conversion rising from 7% to 28%.
At a B2B industrial company that relied almost exclusively on trade shows to attract clients, we generated 4,770 qualified leads at an average cost of €12.88 per lead.
At a law firm, we got 96 leads in just two months. Three very different sectors that share the same pattern — the one I aim to replicate with you, whatever yours is.
You work directly with me
Over 9 years managing Google Ads and Meta Ads, having worked at 7 national and international paid media agencies, including a role as Senior Account Manager at Google (through Teleperformance), managing over 500 accounts and being recognized as a Top Performer. I have worked with businesses from very different sectors, and what has allowed me to do well in all of them isn’t knowing every industry in detail from day one, it’s applying the same segmentation and qualification criteria in any context. I keep a limited number of clients on my roster so I can personally dedicate myself to each account — I coordinate a team for day-to-day execution when needed, but your account’s strategy, results review, daily optimization and direct contact are always with me, not a junior. And it shows in the results.
Frequently asked questions
Yes. The sectors with their own page on this site are where I have the most documented cases, but my way of working applies to any business where the purchase decision is considered and the average ticket is high, whatever the sector.
If your client needs time and trust before deciding, if the value of each client is high, and if you’re looking for qualified contacts instead of generic volume, we’re very likely a good fit. If you’re unsure, the fastest way is to tell me about your business directly.
Because writing a specific page requires having real documented cases from that particular sector, and I’d rather not create generic content without data to back it up. That doesn’t mean I don’t work with your sector, it means I don’t yet have my own case from it to show you with real numbers.
It depends on the type of business and how much competition there is in your specific category. Tell me about your business and I’ll give you a real ballpark figure, not a generic table that doesn’t take your situation into account.
Tell me about your business
Even if your sector isn’t broken out on this site, tell me what you do and we’ll assess together whether we’re a good fit.
