Agency for Industrial Marketing for B2B Lead Generation
Trade shows are still important, but you can’t rely on them alone to fill your pipeline year-round. We design Google Ads and LinkedIn Ads campaigns aimed at real purchasing decision-makers in the industrial sector, using niche technical keywords instead of generic terms that don’t convert.
Free diagnosis
Response within 24 business hours.
When relying on trade shows isn’t enough anymore
Relying only on the trade show calendar means your sales opportunities are concentrated in just a few months a year. Digital paid media keeps your pipeline active year-round, reaching buyers who are looking for suppliers at the exact moment they need one — not just when it coincides with the next trade show.
Why paid media works in the industrial sector
Industrial paid media doesn’t work the same way as B2C: search volumes are low, but intent is very high when someone searches for a specific technical term (a machinery model, a product specification).
That’s why the best-performing campaigns aren’t the ones chasing volume, but the ones that precisely capture those niche searches, backed by a layer of LinkedIn Ads to reach purchasing roles directly. If your goal is B2B lead generation in other sectors, we also have a specific approach for that.
What results you can expect
In this sector, a single closed client can be worth tens of thousands of euros, so a cost per lead that would be unacceptable in other sectors can be perfectly profitable here. What we measure isn’t just lead volume, but how many of them reach a real sales proposal, not just the Google Ads dashboard.
Common objections
«My product is too technical, nobody searches for it on Google»
It’s true that search volume is low, but that’s exactly why competition is low too — when someone searches for your product’s exact term, they have real purchase intent, they’re not comparing 10 generic options.
«The leads I get aren’t real decision-makers»
This is usually solved by aggressively excluding informational/student searches on Google Ads, and using job-title targeting on LinkedIn Ads, instead of relying on a single channel.
Real cases at industrial companies
We work with industrial companies optimizing both lead volume and quality — you can see more real client results in other B2B sectors.
A company that relied only on trade shows validated its first digital campaign on Google Ads: 65 leads and 12 sales proposals in 60 days.
A client came from another agency with a cost per lead of €150 using very broad keywords like «industrial supplies». With specific long-tail product keywords and aggressive negatives, CPL dropped to €42 — highly profitable considering each closed sale exceeded €40,000.
A company looking to expand internationally with no prior data tested campaigns segmented by country with equal budget in each: 55 international leads at a CPL of €56, profitable given an average client value above €25,000.
You work directly with me
More than 9 years managing Google Ads and Meta Ads, having worked across 7 national and international paid media agencies, including a role as Senior Account Manager at Google (through Teleperformance), managing more than 500 accounts and recognized as a Top Performer. I’ve worked with industrial companies generating qualified leads at scale, with long sales cycles and complex technical decisions. I deliberately keep a limited number of clients so I can dedicate myself personally to each account — I coordinate a team for day-to-day execution when needed, but your account’s strategy, results review, daily optimization and direct contact are always with me, not a junior. And it shows in the results.
Frequently asked questions
Yes — search volume is lower than in other sectors, but purchase intent on specific product searches tends to be very high, with less competition for those terms.
Google Ads captures active search intent; LinkedIn Ads lets you reach decision-makers directly by job title or company. In B2B industrial sectors, combining both usually performs better than using just one.
Not just by number of leads, but by how many reach a sales proposal or a meeting with a real decision-maker — that’s the KPI that really matters in long sales cycles.
It depends on the search volume in your specific niche; in highly technical sectors volume is low, so budget can be smaller than in mass-market sectors.
Yes, campaigns can be segmented by country to identify which international markets convert best before scaling budget.
Start generating qualified industrial leads
Stop relying only on the trade show calendar to generate opportunities. Request a free diagnosis of your current situation.
