I'm Monica Figuerola, a Google Ads and Meta Ads specialist
More than 10 years in paid media, former Senior Account Manager at Google, with more than 500 accounts managed and experience at 7 national and international agencies.
Who is behind The Ads Wave
I have been working in digital advertising for more than ten years. I worked at seven national and international Meta Ads and Google Ads agencies before founding The Ads Wave, and I was a Senior Account Manager at Google, where I managed more than five hundred international accounts and was recognised as a Top Performer.
I have managed monthly budgets of more than €100,000, invested more than €3 million for my clients and I am trained in artificial intelligence applied to advertising.
Senior Account Manager at GoogleBrands I have worked with
I have worked with leading brands in their sectors, in some cases as marketing manager within their own team, at agencies, and in others as an external PPC expert: Sercotel, Netflix, Singapore Airlines, Worldpackers, Ecija Abogados, Levi's, Council of Europe, JUKSEREI, Tones Products, Balaña, Clínicas Love and more.
Selling a flight is nothing like selling a legal service or an aesthetic treatment. Every client decides differently, and my job is to understand what matters most in each case and build the campaign around it.
How I work
Direct management, no juniors
The same person who designs the strategy manages your campaigns and looks after you. I coordinate a team for day-to-day execution when needed, but strategy and contact with you are always mine.
Tracking properly set up from day one
Before launch, I set up GA4, GTM and conversions. Without reliable tracking you cannot optimise or know which leads are worth it.
A limited client portfolio
I work with few accounts on purpose, to give each one real time and respond when you need me.
Sectors I work in
Aesthetic medicine and plastic surgery, dental clinics, lawyers and advisory firms, psychologists, industrial companies and B2B companies. If your business has a high ticket and your clients take time to decide, we are probably a good fit.
What I have achieved
Industrial B2B
An industrial company stopped relying only on trade fairs and generated 4,770 form submissions in one year.
Aesthetic medicine clinic
Cost per lead dropped from €92.3 to €18 and lead to consultation conversion rose from 7% to 28%.
Law firm
A law firm with no previous advertising presence generated 96 qualified leads with Google Ads.
Frequently asked questions
Do you work on my account yourself?
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Yes. Strategy, results reviews and contact are always with me. When needed, I coordinate a team for execution tasks.
What is your experience at Google?
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I was a Senior Account Manager at Google through Teleperformance, managing more than 500 international accounts, and was recognised as a Top Performer.
Which platforms do you work with?
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Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and ChatGPT Ads.
Where are you based?
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I work remotely with clients all over the world, mainly in Spain, the rest of Europe and the United States.
Want to generate more qualified leads?
Book a free 30-minute assessment, with no commitment.
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