Digital Marketing for Clinics of Aesthetic Medicine and Plastic Surgery
Your clinic depends on word of mouth and your schedule fluctuates month to month with no clear reason why. We manage Google Ads and Meta Ads campaigns specific to aesthetic medicine and plastic surgery, designed to fill your consultation calendar with patients who already have real intent, not just curiosity.
Free diagnosis
Response within 24 business hours.
The problem of acquiring patients through referrals alone
Many aesthetic medicine clinics depend on word of mouth: their consultation calendar rises and falls with no clear pattern, and there’s no active acquisition channel they can control. Without campaigns segmented by procedure, every euro of advertising gets diluted between patients with real intent and simple curiosity.
Why Google Ads and Meta Ads work for aesthetic medicine
In aesthetic medicine, the purchase decision has a very strong emotional and trust component. That’s why the combination that works best isn’t a single channel: Google Ads captures active search intent (“plastic surgeon + city”), while Meta Ads builds trust with visual content (before/after, testimonials) before the patient takes the step of booking a consultation.
Working both channels together shortens the patient’s decision cycle.
What results you can expect
We don’t promise a fixed number of patients because every clinic starts from a different point. What you can expect is a process: first a 4-6 week validation period to identify which procedures and audiences convert best, then ongoing optimization of cost per consultation and, in parallel, improved quality filtering so scheduled consultations are more likely to actually convert into treatment.
Common concerns
«I already tried it and it didn’t work»
In most of the cases we’ve seen, the problem wasn’t the channel but a lack of segmentation by specific procedure (treating “aesthetic medicine” as a single category instead of splitting by service), a landing page without a qualification form, or a lack of daily campaign optimization.
«My sector is heavily regulated, can I even advertise?»
Aesthetic medicine can be advertised on Google and Meta by following each platform’s policies (no result guarantees, no misleading images); we manage campaigns within those rules to avoid rejections or account suspensions.
Success stories at aesthetic clinics
We work with aesthetic medicine clinics optimizing both acquisition and lead quality. Some real client results:
A clinic with a landing page lacking a qualification form lowered its cost per lead from €92.3 to €18 after redesigning the landing page and adjusting creatives and bids.
A clinic with no prior presence in paid media validated Meta Ads with before/after images and lookalike audiences: leads at an average of €4.74 and a full calendar within the first two months.
A clinic that only used Google Ads added Meta as a trust layer before conversion: the % of leads that converted to an in-person consultation rose from 7% to 28%.
You work directly with me
More than 9 years in paid media. I’ve worked across 7 national and international paid media agencies, managing accounts in Spain, the United States, Europe, Australia and Canada, plus a role as Senior Account Manager at Google (through TP), where I managed more than 500 accounts and was recognized as a Top Performer. One of those agencies worked exclusively with aesthetic medicine and plastic surgery clinics, so I know first-hand what works and what doesn’t in this very specific sector. I coordinate a team for execution, but your campaign strategy, account review and direct contact are always with me, not a junior account manager. And it shows in the results.
Frequently asked questions
The recommended minimum budget usually starts around €1,000-1,500/month in ad spend (not including management), though it depends on the procedure and competition in your area. Before setting a budget, we analyze real demand in your city and for your procedures.
Yes, both platforms allow advertising aesthetic medicine following their health and beauty policies (no result guarantees, with disclaimers where applicable). We manage campaigns within those rules to avoid rejections.
The first leads usually arrive in the first week; the real optimization period (to find out what works) is 4-6 weeks.
Google Ads captures people already actively searching for the procedure; Meta Ads generates new demand and builds trust with visual content. Ideally you combine both.
We can discuss it case by case depending on the procedure and location; contact us to look into it.
Start filling your consultation calendar
Every month that passes without an active acquisition strategy is empty calendar time that doesn’t come back. Request a free diagnosis of your current situation and we’ll tell you, with no obligation, what’s holding back your consultations.
