B2B Marketing Agency for Qualified Lead Generation
Generating leads isn’t the problem — generating the right leads is. We design Google Ads and LinkedIn Ads campaigns with qualification built in from the first contact, so your sales team gets real opportunities, not just volume.
Free audit
Response within 24 business hours.
When the sales team complains about lead quality
In B2B, a cheap lead that never converts is more expensive than a pricier one that does. The approach that works best combines search intent (Google Ads) with audience precision by job title and company (LinkedIn Ads), and adds qualification questions to the form itself to filter before the lead reaches sales.
Why B2B paid media needs a different approach
We don’t just measure lead volume, but the lead-to-client (or at least to SQL) conversion rate. It’s common for optimizing toward quality to reduce the total number of leads but significantly increase the final conversion ratio — which is what really matters for the business.
Qualifying before the lead reaches sales completely changes the campaign’s performance.
What results you can expect
We don’t promise a fixed volume of leads, because every company starts from a different point. What you can expect is a process: first a 4-6 week validation period to identify which segmentation and messaging generate higher-quality leads, then ongoing cost-per-lead optimization, and in parallel, improvement of the qualification filter so leads that reach sales have a real chance of converting into clients.
Common objections
“We get lots of leads but few sales”
It’s almost always a qualification problem, not a volume one. Adding budget and company-size questions to the form filters before the lead reaches sales, improving quality without necessarily lowering useful volume.
“The sales cycle is too long to measure with paid media”
It can be measured through intermediate stages (demo booked, meeting with decision-maker) instead of waiting only for the final close, which lets you optimize the campaign long before the first sale closes.
Real cases from B2B companies
We work with B2B companies optimizing both lead acquisition and lead quality. Some real client results:
A client with a cost per lead of €80 and a low client conversion rate added qualification questions to the form and a lookalike audience of current customers on Meta: conversion to client rose from 6% to 15%.
A client came in with an unprofitable cost per lead of €175 from another agency. With systematic A/B testing of CTAs, copy, creatives and placements, using only the winning assets, CPL improved by 42%.
A client with 210 monthly leads but low perceived quality from the sales team added qualification questions (budget, company size): quality rose from 15% to 31%.
You work directly with me
Over 9 years managing Google Ads and Meta Ads, having worked at 7 national and international paid media agencies, including a role as Senior Account Manager at Google (through Teleperformance), managing over 500 accounts and being recognized as a Top Performer. I have worked with B2B companies generating qualified leads for long sales cycles, where capturing volume is useless if the lead doesn’t fit the ICP. I keep a limited number of clients on my roster so I can personally dedicate myself to each account — I coordinate a team for day-to-day execution when needed, but your account’s strategy, results review, daily optimization and direct contact are always with me, not a junior. And it shows in the results.
Frequently asked questions
Intermediate micro-conversions are set up (demo booked, meeting with decision-maker, SQL) to optimize the campaign without waiting weeks or months for the final sale to close.
Google Ads captures active search intent at a lower cost; LinkedIn Ads lets you target directly by job title and company, at a higher cost per click but with more audience precision. It’s common to combine both.
By adding qualification questions to the form (budget, company size, urgency) that filter before the lead reaches sales, and using lookalike audiences based on real customers.
A minimum that allows generating enough data volume in 4-6 weeks to optimize with sound judgment is usually recommended, varying by the specific sector’s CPC.
Yes, we work with GA4, GTM (including server-side) and Meta CAPI to correctly measure conversions and pass them to tools like HubSpot or other CRMs.
Start generating leads that actually convert
If your sales team complains about lead quality, the problem isn’t the team — it’s the campaign. Request a free audit.
