Google Ads Agency for Lead Generation
When someone is actively searching for what you sell, showing up or not at that moment is the difference between winning a client and handing them to a competitor. Google Ads is still, by far, the channel that captures the highest purchase intent in digital advertising, and I have spent more than 10 years specialising in getting the most out of it.
Former Senior Account Manager at Google · 10+ years · 500+ accounts managed
Why Google Ads is still the highest-intent channel
The user already knows what they need
Unlike social media, where people discover your brand passively, on Google Ads they are already actively searching. You do not have to convince them they have a problem, just show up at the right moment.
Key for considered decisions
In high-ticket businesses, such as clinics, law firms or B2B companies, clients research before deciding and Google is usually the first step, long before they fill in a form.
How I run Google Ads campaigns
Onboarding
I ask you about the whole business step by step, so nothing is missed and I fully understand what you need and how your business works.
Strategy based on real intent
I target real intent, not search volume. I build smaller, more precise campaigns grouped by specific service or product, instead of mixing everything into one generic campaign.
Traffic quality
I regularly review the quality of incoming traffic, not just clicks. A high CTR with low conversion means the ad attracts the wrong people, and I fix it by adjusting the message or targeting, not just the bid.
Campaign optimisation
I adjust targeting, bids and messages with the real data coming in. I ask for your feedback on the leads to keep refining the campaigns, with ongoing communication.
Monthly report
100% transparency: every month we meet to review the results with clear data, compare them with the goals we set and decide the next steps together.
Real Google Ads results
Aesthetic medicine clinic
We restructured the account with campaigns segmented by treatment and a landing page with a qualification filter. By combining it with Meta Ads as a trust-building layer, lead to consultation conversion rose from 7% to 28%.
Industrial B2B project
Combining Google Ads for high-intent technical searches with LinkedIn Ads, in a sector where relying only on trade fairs left huge gaps in the sales pipeline.
You work directly with me
More than 10 years managing Google Ads and Meta Ads, with experience at 7 national and international paid media agencies, including a role as Senior Account Manager at Google (through Teleperformance), with more than 500 accounts managed and recognition as a Top Performer. I keep a limited number of clients so I can work personally on each account. I coordinate a team for day-to-day execution when needed, but your account strategy, results reviews, daily optimisation and direct contact are always with me, not with a junior. And it shows in the results.
That is the difference from a typical agency. My clients usually look for a profile like mine because they need someone truly involved in their business, who acts as a partner and not as an agency that only shows up in the monthly report.
Get a free Google Ads auditFrequently asked questions
What is the minimum budget for Google Ads?
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It depends on the sector and the competition for your keywords, but below €800 per month it is hard to generate enough data to optimise the account properly.
How much does it cost to have an agency manage Google Ads?
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The recommended minimum ad spend varies a lot depending on your sector and keyword competition, between €800 and €2,500 per month. Management fees are calculated separately and depend on the scope of the service, but be wary of any proposal that guarantees results in the first few weeks: in most high-ticket sectors, the real optimisation period takes between four and eight weeks to stabilise.
How long does a Google Ads campaign take to deliver results?
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The first clicks and leads usually arrive in the first week, but the real optimisation period, where we identify which targeting and messages work best, takes between four and eight weeks.
Do you also manage the Display Network and YouTube Ads?
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Yes, although for high-ticket businesses with considered decisions I usually prioritise Search before investing in Display or YouTube, because it captures much more direct purchase intent from the very first euro.
What is the difference between hiring an agency and doing it myself?
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Google Ads is designed to be accessible, so technically you can manage it yourself. What a specialist agency brings is avoiding costly setup mistakes and having someone review the account as often as a business owner rarely has time to.
What types of Google Ads campaigns do you manage?
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Search, Performance Max and YouTube campaigns, always with landing pages and tracking designed to capture quality contacts. For high-ticket businesses I almost always start with Search, because that is where purchase intent is clearest.
How do I know if my Google Ads campaigns are working?
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Before launch I set up GA4, Google Tag Manager and conversions. That way we measure real leads and which campaign and search they come from, not just clicks or impressions, and I show you everything in a clear report.
Is there a minimum contract?
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No. Each 30-day period is paid in advance and, if you want to cancel, you just let me know.
About me, Google Ads specialist
My name is Monica and I have been working in digital advertising for more than 10 years, at seven national and international Meta Ads and Google Ads agencies before founding The Ads Wave, including a role as Senior Account Manager at Google, managing more than five hundred international accounts and being recognised as a Top Performer. I have managed monthly budgets of more than €100,000, and I am trained in artificial intelligence applied to advertising.
Over these years I have worked with leading brands in their sectors, in some cases as marketing manager within the client's own team, and in others as an external PPC specialist running the paid media strategy end to end. Among them: Sercotel, Netflix, Singapore Airlines, Worldpackers, Ecija Abogados, Levi's, Council of Europe, JUKSEREI, Tones Products, Balaña and Clínicas Love, among others.
That variety of sectors is no accident. Selling a Singapore Airlines flight is nothing like selling a legal service with Ecija Abogados, and neither is like selling a treatment with Clínicas Love. Every client decides differently: some compare prices, others need trust before taking the step, some decide in seconds and others take weeks. My job has always been to understand what matters most in each case and build the strategy around it, not to apply the same formula to everyone.
Let's talk about your account
Tell me about your business and we will assess together whether Google Ads makes sense for you right now.
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