Meta Ads Agency for Lead Generation (Facebook and Instagram Ads)
Not everyone who needs your product or service is actively searching for it on Google today. Many do not even know they need it yet. Meta Ads, on Facebook and Instagram, works exactly that ground: building interest and trust before active search exists, something Google Ads, by its very nature, cannot do.
Former Senior Account Manager at Google · 10+ years · 500+ accounts managed
Why Meta Ads builds the trust Google Ads cannot
It reaches people earlier in the decision
Google Ads captures people who have already decided they need something. Meta Ads reaches them earlier, while they are still forming an opinion. Key for decisions that take time and trust, such as an aesthetic medical treatment, legal advice or a high-ticket professional service.
The visual format adds social proof
Testimonials, real results, the team behind the business. A text ad on Google simply cannot convey this with the same strength.
How I run Meta Ads campaigns
Lookalike and behaviour targeting
I target audiences similar to your current clients and behaviour relevant to your sector, not generic interests that sound good but do not predict who will convert.
Creative refresh
I pay close attention to how often creatives are refreshed. The same ad repeated for weeks causes audience fatigue, especially in local businesses where the available audience is smaller.
Two-stage funnel
Content that sparks initial interest among audiences who do not know you yet, and specific remarketing for people who showed interest but did not convert the first time.
Where conversions are recovered
Remarketing is usually where a significant share of conversions that would otherwise be lost is recovered.
Real Meta Ads results
Aesthetic medicine clinic, starting from zero
With no previous paid advertising experience, the clinic validated Meta Ads with a campaign built around before-and-after images, targeting audiences similar to its existing patients, and filled its schedule in the first two months.
Aesthetic medicine clinic, with Google Ads
It restructured its search campaigns and added Meta Ads as a trust-building layer before conversion. It did not just get more contacts, it got better ones.
You work directly with me
More than 10 years managing Google Ads and Meta Ads, with experience at 7 national and international paid media agencies, including a role as Senior Account Manager at Google (through Teleperformance), with more than 500 accounts managed and recognition as a Top Performer. I keep a limited number of clients so I can work personally on each account. I coordinate a team for day-to-day execution when needed, but your account strategy, results reviews, daily optimisation and direct contact are always with me, not with a junior. And it shows in the results.
That is the difference from a typical agency. My clients usually look for a profile like mine because they need someone truly involved in their business, who acts as a partner and not as an agency that only shows up in the monthly report.
Get a free Meta Ads auditFrequently asked questions
Does Meta Ads work for B2B, not just consumer businesses?
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It plays a more limited role in B2B than in consumer markets, but it can work well as a layer of educational or brand content in sectors where emotion or trust weighs on the decision, complementing channels such as LinkedIn Ads or Google Ads.
What is the minimum budget for Meta Ads?
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A reasonable starting point is between €600 and €1,500 per month, depending on your sector and whether the goal is only acquisition or also remarketing.
How much does it cost to have an agency manage Meta Ads?
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The recommended minimum ad spend is usually between €600 and €1,500 per month, somewhat more affordable than Google Ads in most sectors, although initial results are not always as immediate because you are building interest, not capturing an existing search.
Do you manage Facebook Ads and Instagram Ads separately?
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They are managed from the same platform (Meta Ads Manager) and I usually combine both within the same campaign, adjusting the weight of each depending on where your audience responds best.
How do you measure results with today's privacy restrictions?
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I set up conversion tracking with Meta's current tools (Conversions API, verified domain) to minimise the data loss caused by privacy changes in recent years, and I complement it with the business's own data whenever possible.
Should I start with Meta Ads or Google Ads?
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It depends on whether your clients are already searching for you. Google Ads captures people already looking for your service and Meta Ads reaches them earlier, while they are still forming an opinion. For high-ticket businesses they usually work best combined; in the free assessment we decide which one to start with in your case.
How often do ads need to be changed?
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It depends on the size of your audience, but the same ad repeated for weeks causes fatigue, especially in local businesses. I monitor frequency and refresh creatives before performance drops.
Is there a minimum contract?
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No. Each 30-day period is paid in advance and, if you want to cancel, you just let me know.
About me, Meta Ads specialist
My name is Monica and I have been working in digital advertising for more than 10 years, at seven national and international Meta Ads and Google Ads agencies before founding The Ads Wave, including a role as Senior Account Manager at Google, managing more than five hundred international accounts and being recognised as a Top Performer. I have managed monthly budgets of more than €100,000, and I am trained in artificial intelligence applied to advertising.
Over these years I have worked with leading brands in their sectors, in some cases as marketing manager within the client's own team, and in others as an external PPC specialist running the paid media strategy end to end. Among them: Sercotel, Netflix, Singapore Airlines, Worldpackers, Ecija Abogados, Levi's, Council of Europe, JUKSEREI, Tones Products, Balaña and Clínicas Love, among others.
That variety of sectors is no accident. Selling a Singapore Airlines flight is nothing like selling a legal service with Ecija Abogados, and neither is like selling a treatment with Clínicas Love. Every client decides differently: some compare prices, others need trust before taking the step, some decide in seconds and others take weeks. My job has always been to understand what matters most in each case and build the strategy around it, not to apply the same formula to everyone.
Let's talk about your account
Tell me about your business and we will assess together whether Meta Ads makes sense for you right now.
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